How poor are they who have not patience. Shakespeare

Everyday I learn how to be patient. This is not my strong side but in the fast changing world of communications we need ironically lots of patience.

• We need patience to explain our grandparents (and some clients) what PR is.
• We need patience to build strong and effective brands.
• We need patience to communicate with directors, clients, partners, journalists, target groups. We need even more patience to convince them in our ideas.
• We need patience to read a lot and to stay informed.
• We need patience to win intelligently in arguments.
• We need patience to keep calm when we hear: “How long will it take to polish our image?”.
• We need patience to transform boring news, people, products, press releases…
• We need patience to maintain good relations with different stakeholders.  And to understand what people (and women) actually want and need.
• We need patience to discover new horizons because some of us should be early adopters, trend setters and opinion leaders.
• We need patience to feed our curiosity.

I am sure this list isn’t short. But it definitely verifies the importance of being patient. So if you are just like me and can’t wait:

• for next morning news;
• for the next day big presentation;
• for the important meeting with a new client;
• for the media coverage of the special event you have organized;
• for the preparation of PR strategy plan 2011;

use your energy and time to create, to interact and to prepare for the next big steps.

We really need patience. As the Tanzanian marathoner Juma Ikaanga says: “The will to win means nothing without the will to prepare“.

Let your impatience help you to prepare.

* Great photo from Savage Chickens.

Read more:

Journalists who joined PR agencies

Gini Dietrich: The PR industry is changing worldwide

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