These 10 e-books are one of the most useful resources I have come across in 2010. Provided by Radian6, they are fruitful materials which can help you orientate in the social media world and navigate you in building online communities. Reading these books was one of the best decisions for me when I started exploring the essence of social media channels.

Thanks to Radian6 I learned more about:

• the importance of engagement;
• the act of blogging – personal and corporate;
• the social media measurement and monitoring.

In addition, I appreciated the value of deep analysis on your blog statistics. And all these new skills helped me a lot in my work as a PR specialist.

Even if you know quite a lot about these issues, I am sure that the following short but useful books will highlight important points concerning social media. It’s great that Radian6 did amazing work and provided these helpful materials every month of the year. I want to say big thanks to Radian6 team and wish them a successful New Year.

My gift to all the readers of Higher & Higher is this list with titles, links and very brief summaries of the ten free e-book on social media written and shared by Radian 6.

December: 2010′s 9 rules of social media

Last month’s e-book sums up and highlights the 9 most important rules of social media for 2010. It focuses on listening, measurement and engagement. As Mitch Joel says the customers are more powerful than ever because they are more connected than ever. So this year it was important for the companies to start listening to their customers and engaging with them. Check out the other #SoMe rules.

November: The art of corporate blogging

This is my favorite one! I distributed it in the office in order to convince everyone from the team about the importance of the corporate blogging and how it should be practiced. Very valuable text, if your CEO still thinks that blogging is meaningless loss of time.

October: Social media execution: The journey

This e-book compares the usage of social media with planning and going on a family trip. That means we need a map for our defined direction (which as consequence means that we need defined direction). Very well written text which interestingly explains the way we should plan our social media activities.

September: Social media for the B2B sphere

September’s e-book pays attention at the way B2B companies should manage their social media presence. Regarding their own B2B experience in the social media, Radian 6 gives tips on how to develop your B2B social media strategy and plan. For example, they point out the positive results of their series of monthly e-books.

July: Social media engagement, strategy, and policy development

In this book Radian6 reveals their own social media guidelines and gives more information about the brand’s online interactions.  Again the main focus is on engagement and strategy in social media but the different format presents mainly significant bullet points that we should take into consideration.

June: Social media listening, measurement, and engagement primer

Listening is your biggest resource for getting started in social media. Firstly, listen what they are saying about your brand, products or services. Afterward create your strategy, start engaging and measuring your presence. Good thoughts can be found in this e-book as well.

May: Customer service in the age of social media

What’s going on with the customers when they enter the social web? For sure, they are becoming more powerful and this is significant factor which is changing the business environment. Radian 6 gives some tips about how your company can react to these changes. Such as,  establish customer engagement policies. Read more in May’s e-book.

April: Socializing the enterprise

Socialize your business. That’s the core message of this e-book and it provides tips and ways to do so. It comments the importance of the strong team of people who should be ready to take actions because ‘change is the only constant’. And nowadays businesses should be social, interactive and engaging.

March: Social media measurement and analysis

The importance of tracking and measurement is indicated in this text and it informs about the measurement of leads, conversations and sales and the interrelations between them.

February: Building and sustaining brand communities

What communities are all about? I’m sure that this interesting text will modify in detail the idea about the forming, maintaining, and growing of communities. And in addition, it gives good tips on measuring the impact of the communities. It’s very helpful indeed.

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Read also:

13 Twitter chats for #PR pros

3 ways #PR pros can avoid generating social media spam

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