A brand is a collection of perceptions in the mind of a consumer.
In the context of the top 3 Brand ads of the BrandBowl, I was thinking what are the most important ‘ingredients’ of the Super Brands. Regarding that lot’s of brands have almost turned into modern ideologies, it’s essential to understand the best practices to make your brand one of those.
As I have a secret folder called ‘Bring me inspiration’, I searched it and was inspired to find something valuable and helpful which I have downloaded some time ago. That’s how I came across to one of the best presentations (I have ever seen) on Branding created by Kyle Lacy – a marketing expert who is sharing his professional thoughts at http://kylelacy.com/.
Kyle Lacy highlights in his topical presentation that brands are an interrelation between ‘interaction’ and ‘feelings’. Hence, I totally agree with his statement that brands are born of experience with its consumers.
It’s great to see his presentation on branding. It’s an effective way to remind us what is valuable when building a brand. I consider it will inspire you how to navigate the perception of your brand. And who knows… your brand may be praised by BrandBowl 2012.