I am a PR professional and I use Twitter for networking with colleagues in the field from all parts of the world. And I love Twitter – it’s a magical tool, which enables me to communicate with people, who are sharing the same interests as mine. Thanks to Twitter (Happy 5th Birthday!), I have build a network of more than 1 800 people occupied with communications, PR, social media, marketing, digital communications, advertising, journalism, blogging, etc. Here are the rules I follow:
1. Tweet in one language only. In the beginning, I was tweeting in Bulgarian [my native language] and in English, but I realized soon that this was not working right and was annoying my followers. Hence, I defined my biggest aim of using Twitter: to connect with more and more PR pros. This immediately made me choose that I will be tweeting only in English, so everybody can take part in the conversation and won’t feel isolated.
2. Never use automatic DM. When you meet new people, it’s good to great them and to try to establish authentic conversation with them, which is based on your mutual interests and which should demonstrate that you are interested in what the other person is doing. Automatic messages are self-centered and are not a good conversation starter.
3. I am talkative. I am talkative in real life and I am talkative on Twitter too. I love to communicate and I am open to talk with everybody from my Twitter stream, to exchange ideas, to share and comment posts, to show my concern about my Twitter friends [people with whom I speak almost everyday]. Being communicative also helps you to personalize yourself [don't forget to personalize your profile photo, background theme and bio].
4. I learned the Twitter etiquette and follow it. I am very strict when retweeting other people and they notice it and do the same when RT me.
5. I love to be nice with my Twitter friends. I think that it’s good to show your Twitter love and respect to people as you include them in your lists, for example. In addition, I am trying to suggest them and their content to my Twitter followers, not only when it’s #FollowFriday, but whenever I feel it. An unexpected tweet promoting your good Twitter mate, who writes great content at their blog, is a nice way to show you appreciate their efforts. It’s important also to congratulate them when you learn about their higher achievements.
6. I try to curate the content I provide and not to flood. I am very focused on the content I share. I want to provide something different, new, interesting. And always add my perspective and highlight why it’s important to read an article I am sharing.
7. I use hashtags. I am tweeting mainly about communications, public relations, social media, marketing, and advertising. That’s why I always try to use the right hashtangs in order to reach more people who maybe also interested in the content I am sharing. On the other hand, I am careful not to use too many hashtags. There should be balance!
8. I am trying to take part in Twitter chats. I wish I had more time to take part in more Twitter chats for PR pros as they are really interesting and useful. Due to the difference of time, it’s even harder to be active in Twitter chats. But I do my best to participate in #CommsChat and have found great Twitter friends there.
9. I try to be adequately fast with my replies. I do my best to reply to everybody mentioning me. It takes a lot of energy especially when you are at work. Actually, Twitter can learn you at multitasking, which is a great ability.
10. I am carefully sharing my own blog posts. I am afraid of bothering my followers with my own posts but still I share them 2-3 times after posting them on the Higher & Higher blog, regarding the different time zones.
11. I avoid too long conversations with @-mentions. When I want to talk more with someone on Twitter, I try to do it with DMs or via e-mail or on skype. Because I think that longer conversations are not so welcomed by the other people who somehow feel out of the context.
12. I do my best to remember people’s real names. It’s good when you refer at someone with their real name. Makes good impression and can help you build relations.
13. I use Twitter mainly for building a professional network. Facebook is for staying in touch with my friends and Twitter is for professional networking. In this context: Being personal on Twitter is ok only to show that you are a real person not a bot, but don’t get too carried away with sharing personal information, what you’ve ate today or what you did at the last night’s party.
So what are your Twitter rules? :)
Passionate about more great content: Follow @pgeorgieva
You can read more about the retro Twitter ad at My Modern Metropolis