This is an interesting conversation with Brian Solis on social media trends. According to him, this is the year of social curation – 70% of the people on the social web just consume, so content curation is getting more important in order to help people find relevant information.
Brian Solis at LeWeb about Trends in Social Media 2011 from 99FACES on Vimeo.
Brian Solis also highlights that social media will become part of everybody’s lifestyle. Hence, more and more people will capture information and share their experience online.
Last but not least, Brian Solis expects social media to change the mainstream culture. And this will turn into an interesting phenomenon, which I think we are already experiencing.
I couldn’t agree more with all these points and they are really good food for thought. Check out the interview and share your opinion below.
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The Next Wave of Social: Curated Integration | THE SOCIAL CMO Blog // Dec 9, 2011 at 5:08 am
[...] Solis suggests 70% of the online audience is passive, and with so much content being created, 2011 is the “year of curation” to achieve [...]