In order to create useful and well-thought-out social media guidelines for your brand / company, it’s always good to keep an eye on the big names in the industry. This will help you to spot trends, to follow the best practices, and to apply them in your work.

MSLGROUP published their social media guidelines and as you can see these rules focus mainly on the presence of the MSLGROUP employees as they are the most important brand ambassadors.

That’s a good example to have in mind when shaping social media guidelines for your brands or clients.