This is a great text provided by my Twitter friend Jayme Soulati who contributes for Higher & Higher for the second time already. I totally agree with her point that social media helps us find global connections. May be this is the charm of social media? May be this is the reason that 80% of the Internet users visit social media sites and blogs… That’s the reason why every business should consider social media as a big opportunity…
The world is becoming smaller every day; yet it always surprises me when someone from another country writes a comment on my blog, or asks a favor.
I recently wrote a post about the suicide of a social media influencer in the States that rocked our social media network. One sentence I wrote didn’t sit well with a reader, and she asked me to change it. I concurred out of respect as she said she was a close friend. When I asked if she knew anything about a memorial for the children, she said, “No, I’m actually in Cambodia.”
A podcast I did with Jon Buscall of Jontus Media in Sweden recently (my second) was done via Skype, and the audio is perfect. He tells me our first session was his most popular with listeners from all over the world.
On occasion Robert Dempsey jumps on Skype in Thailand, and we chat usually without video as his family is invariably asleep. My best pal in Hong Kong, Roy Grubb of WikIT and Topicscape found me early. (In fact, he’s my agent, promoting me all over the place…just kidding.)
Once when Petya asked me to comment on a question about PR that would appear on her blog in Bulgaria, I was surprised to see it appear on a Ragan Communications website stateside. (Why I was surprised is beyond me.)
And, my last example, is my most favorite — I got invited to join Triberr, and as a result launched my own tribe called Globe Spotting (Petya was invited to join…nudge, nudge!). This network of 10 bloggers from 10 countries brings everyone together onto a platform that automatically tweets blog posts of that specific tribe to each other and essentially their extended networks. (There’s been a ton written on Triberr, if you’re not familiar. And, if you want an invite, let me know.)
So what does this mean for any of us? Read the first sentence one more time…the world is getting smaller. Indeed. As a blogger, social media influencer, or business owner, you can no longer dig a tunnel to China without intersecting Bulgaria, Sweden, Australia, Cambodia, Brazil, Canada, and, etc.
When you write, it’s customary to write for readers in your own region; however, know that those in other countries are reading. When I write about politics, my colleagues in Canada write a direct message to say, “Hey, I’d like to comment, but I don’t understand U.S. politics.”
You never know when you’re being watched…half kidding. Let me rephrase — you never know when you’re being considered for a position — whether employment, contract work, a guest blog post, or something else. Ensure you’re aware of this when sticking your neck out.
If you want to gain influence and enhance your brand in another country, then go to a blogger’s house who works in another country. Simple. Develop relationship with that person and their community, and you’ll begin to get invites to participate.
I love this kind of interaction on the global scale. For sure, these connections are valuable for business, too. When there’s a campaign that requires a connection in another country, the first people I ask are those I’ve developed rapport with on social media channels.
It seems Google+ is rapidly becoming an international network. I’m getting more peeps adding me to circles from India, the Near East and other Arab-speaking nations. Whether I engage with them all, though, is another question.
I much prefer to develop Twitter relationships and then a deeper community via my blogs. Facebook has not been my best medium, but I see many, many peeps using this channel extremely well. LinkedIn groups are amazingly international, in my opinion. Not sure, though, how well relationships are built on this channel.
So, what do you think? Do you have any global reach stories you can share or a tip about your preferred social media channel? Once you engage as deeply and broadly as I have, perhaps you’ll feel just how small the world truly has become.
Jayme Soulati is an organic Twitter tweep who doesn’t chase the numbers but enjoys the numbers game. She’s president of Soulati Media, Inc., a small shop in the States blending core public relations with social media and marketing. Follow her @Soulati, on http://Facebook.com/SoulatiMedia and LinkedIn or Google+ and just about anywhere else but Tumblr.