Although the recent Twitter dead hoaxes, one good cause campaign stood out in the last few days.

It all started because of the heavy snowing in Serbia.

In order to clean up the snow mountains on the streets, one Serbian started initiating people on Twitter to go out on Saturday and help in the snow whipping. He used the hashtag #LopataUP, meaning shovels up, and attracted lots of people who took part in the anti-snow initiative. As a result the big group of activists who responded to #LopataUP proved what they did with  photos and videos that were shared online showing people fighting against the snow.

More photos here.

The cause was quite successful because of the immediate reaction, the good timing and the powerful messages, that were spread across Twitter users. Eventually the idea became so popular that the dialogue was carried out of the social network and reached people who are not internet users.

The lesson here: The social context both offline and online can give you ideas how to support your community, how to do something positive, even how to upgrade your business or popularize it. The trick is to listen. And to react adequately as quickly as possible. Some of the best ideas and decisions are spontaneous. In times of chaos or lack of organization, you can easily stand out with effective proposal. Just show passion and common sense.

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