Given my interest in graffiti works, here’s something that really impressed me.
In 2013, a new Nissan showroom will be situated in an old building just outside Brussels. TBWA\Belgium came up with an interesting decision how to catch people’s interest and communicate the news about the showroom. They decided to spread the message with a street art painting on the 400m2 wall of the building. The street artist Steve Locatelli was chosen to do the work; he used 489 spray cans in a 2-week period to complete the wall art.
The idea is:
1. Effective: It successfully communicates the forthcoming transformation of the old building into a Nissan showroom.
2. With big potential: The implementation period is enough for expanding in the time, which is good for provoking more interest and reaching more people.
3. Shareable: The creation of the wall art and the painting itself is catchy and provokes photo taking and video making for sharing online.
Below you can see the short movie that adds online buzz about the whole idea.
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