The #viral success formula

March 18th, 2012 · 18 Comments · Social Media, Youtube

48 hours of video are uploaded on Youtube every minute and only a small percentage of this content has the chance to reach more than one million views.

According to Kevin Allocca, Trends Manager at YouTube, viral effect depends on:

1. Tastemakers: Influential people who find your content interesting and then share it among their social graphs.

2. Community participation: People’s interactions with your content, their participation in the online community and what’s more their interpretations of it, help it to become a phenomena.

3. Unexpectedness of the content. 

Speaking of viral, don’t forget also to check out this post: You think you can’t go viral?

Passionate of more great content: Follow @pgeorgieva

Related Posts Plugin for WordPress, Blogger...

Tags:

18 Comments so far ↓

Leave a Comment

CommentLuv badge

Notify me of followup comments via e-mail. You can also subscribe without commenting.