48 hours of video are uploaded on Youtube every minute and only a small percentage of this content has the chance to reach more than one million views.
According to Kevin Allocca, Trends Manager at YouTube, viral effect depends on:
1. Tastemakers: Influential people who find your content interesting and then share it among their social graphs.
2. Community participation: People’s interactions with your content, their participation in the online community and what’s more their interpretations of it, help it to become a phenomena.
3. Unexpectedness of the content.
Speaking of viral, don’t forget also to check out this post: You think you can’t go viral?
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