Is your logo memorable?

May 9th, 2012 · 18 Comments · Creative

I liked this experiment that Adam Ladd did with his 5-year-old daughter. The video shows which logos are easy to remember and recreate. For example, by looking at the drawing of the little girl, I think that the two most outstanding and memorable were innocent and Chanel logos. And for me both of them are just like piece of art…

The conclusion: brands should form focus groups of children when testing their creative ideas :)

 


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