ShareLimitations aren’t in people themselves, but in the prejudices and the environment surrounding them. This is the core message of the awareness campaign ‘Capable‘, which was initiated in Spain and conducted by Shackleton in 2010. Three business people went to work for a day, each with a disability. They were filmed by three camera crews, [...]
Entries Tagged as 'PR'
Limitations aren’t in people themselves | Awareness PR Campaign
March 29th, 2011 · 2 Comments · Awareness campaign, PR, Social
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Hey #PR people, do you use Google Alerts?
March 28th, 2011 · 4 Comments · PR, Social Media, Tips, Uncategorized
ShareI couldn’t agree more with Gini. In this video she suggests the two most useful web tools for small business to bootstrap PR. For less than 3 minutes you can find out 2 easy ways, which will help you to promote your business online and build reputation. I hope you’ve already clicked on the play [...]
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Mitch Joel: Make your brand sharable
March 11th, 2011 · 4 Comments · podcasts, PR, Social Media
Share Episode 11 of the Inbound Now podcast [the HubSpot podcast] is a must-listen conversation with Mitch Joel who talks about the gap and the difference between traditional and digital media. Mitch comments why social media should not be used instead of traditional and why comms professionals should not forget that the different media channels function [...]
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Real-time #PR: Humanize your brand
March 9th, 2011 · 4 Comments · PR, Social Media
ShareBefore reading this post, please take a look at the video first. Real-Time Marketing & PR from David Meerman Scott on Vimeo. In this video David Meerman Scott gives a brilliant example of what real-time PR is, how it works for the companies and what benefits it can bring for the brand you represent. Nowadays, [...]
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5 ways #PR pros may avoid failure when using social media
March 8th, 2011 · 4 Comments · PR, Social Media
ShareSocial media is a great PR tool but needs quite different approach. Here is a good compilation of 5 common mistakes that PR pros make when using social media. I completely agree with these ‘don’ts’ suggested by Johna Burke, hence I wanted to share them here on Higher and Higher and to add my views. 1. [...]
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