During the past year, I’ve met great people thanks to Higher and Higher. One of them is Mike McGrail from Edinburgh, Scotland. He is the owner of The Social Penguin Blog and delivers digital goodness for his clients at Scottish PR and comms agency, The BIG Partnership. You can follow him on Twitter here. He also loves scotch and leather bound books. And as he is an interesting person who has a lot to say about PR, social media and blogging, I decided to invite him to guest post :)

As the owner and editor of a popular social media and digital marketing blog, there’s nothing I like more than an incoming email from a blogger that is interested in contributing. It makes me tingle a little as I ask start to think about the possibilities, has the next big thing in social media blogging just come my way? Will their post be a must-read for one and all? I still find it amazing that someone would like to take the time to write for my blog. Well I’m sorry to say that the vast majority of the time (no exaggeration) I am left feeling deflated by the end of the approach email. Why? Well just read the tips below and ensure you are not a blogging disappointment…

No.1 – Find out the name of the person behind blog…

Nothing riles me more than Dear Sir/Madam etc. My name is all over the blog, take the time to find it and use it. It makes things much friendlier and immediately shows that you are taking this seriously. [Read more →]