Check out these articles and the video below and then think about your brand in the context of this tech time.
September 9th, 2011 · Blogging
During the past year, I’ve met great people thanks to Higher and Higher. One of them is Mike McGrail from Edinburgh, Scotland. He is the owner of The Social Penguin Blog and delivers digital goodness for his clients at Scottish PR and comms agency, The BIG Partnership. You can follow him on Twitter here. He also loves scotch and leather bound books. And as he is an interesting person who has a lot to say about PR, social media and blogging, I decided to invite him to guest post :)
As the owner and editor of a popular social media and digital marketing blog, there’s nothing I like more than an incoming email from a blogger that is interested in contributing. It makes me tingle a little as I ask start to think about the possibilities, has the next big thing in social media blogging just come my way? Will their post be a must-read for one and all? I still find it amazing that someone would like to take the time to write for my blog. Well I’m sorry to say that the vast majority of the time (no exaggeration) I am left feeling deflated by the end of the approach email. Why? Well just read the tips below and ensure you are not a blogging disappointment…
No.1 – Find out the name of the person behind blog…
Nothing riles me more than Dear Sir/Madam etc. My name is all over the blog, take the time to find it and use it. It makes things much friendlier and immediately shows that you are taking this seriously. [Read more →]
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September 8th, 2011 · Blogging, Higher & Higher
- What PR pros can learn from David Ogilvy
- Starting a new job in PR?
- The best ad lesson from Innocent
- 23 skills and qualities PR people should have
- 14 great ad slogans in two words – part I and part II
- 9 reasons why it’s important for PR people to be active online
- My top Twitter rules
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September 8th, 2011 · Higher & Higher
A whole year is over since I switched my blog from Bulgarian to English language and named it Higher and Higher.
And during this year lots of great things happened.
Thanks to all of you friends, who visit this place, comment on posts, share content, recommend the blog, give me suggestions, provide interesting info for blog posts and help me learn more about blogging and digital…
Thank you all for being here! :) You are great!
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